Marketing means human activities taking place in relation to markets. We hope you find this book to be as informative and readerfriendly as possible. Multi level marketing is a very popular business model in the western countries. Each element must work together to create an aligned and cohesive marketing strategy to engage consumers. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Though producers may sell directly to consumers, such method of distributing. He is a specialist who maintains contact with the consumer and the producer. Ten new marketing concepts your company needs to understand right now. As kotler explains, it the marketing concept consists of four major elements. Basic concepts of marketing,various competing concepts also. Retail marketing has received a tremendous amount of attention over the last 18. These 18 webmarketing concepts that make a difference may just give you an edge on your competitionor an edge, period.
Marketing involves satisfying customer needs or desires. Retail management 3 retail in marketing channels with industrialization and globalization, the distance between the manufacturer and the consumer has increased. Therefore, marketing is a great place to begin for students who want to become more businessproficient. It recently occurred to me that a lot of the sales techniques i find most effective link back to concepts i learned while studying marketing. There is an ongoing debate on the relevance and role of marketing in the changing public sections of western democracies. Curriculum overview the main objective for the curriculum is to provide the learner with an overview of the retail industry, concepts and processes and an opportunity to understand the areas of accountability for a retail manager. The emarketing concepts client portal is currently being redesigned for increased client functionality and transparency. The learner will also be able to determine a level of. Retail marketing introduction and overview todays shoppers want the total customer experience. As the market changed, so did the concepts of marketing. Modern marketing, concepts and challenges ramin rahnama1 ali hossein beiki2 12 m.
It originated as a response to fundamental changes in the current marketing environment demographic changes, globalization, hypercompetition, internet development, corporate social responsibility, etc. An overview of strategic retail management welcome to retail management. Aug, 2015 ten new marketing concepts your company needs to understand right now. Bmx3e retail sectors graphical text forms such as diagrams, photographs, drawings, sketches, graphs, schedules, maps, charts, timelines, and tables are intended to communicate information in a concise format and illustrate how one piece of information is related to another. The distribution of finished products begins with the producer and ends at the ultimate. Mbmm 3005 paperxv retail marketing objectives to understand the concept, process and management of retail business to develop an understanding of the retail strategy and planning process, and to have an understanding of merchandise process unit i. Eight characteristics of successful retail concepts. Eight characteristics of successful retail concepts retail. Marketing is much more important to the retail enterprise, and thus marketing.
Ten new marketing concepts your company needs to understand. Application of the marketing concept and performance of. It is one of the safest carries a very low risk ways of conducting a business activity. Customer orientation valuedriven coordinated effort goaloriented relationship retailing seek longterm relationships with customers rather than viewing each sale as a new encounter focus on customer satisfaction over time satisfaction happens when a retailer meets or exceeds customer expectations.
When physiological needs and safety needs are, by and large, taken care of, a third layer starts to show up. Iran abstract marketing is a process that affect our lives. Concepts of marketing free download as powerpoint presentation. Marketing concepts and definitions thus, recorded music is.
In the theoretical part, the thesis covers areas of marketing concepts and business concepts. Retail marketing pdf retail marketing has received a tremendous amount of attention over the last 18. You begin to feel the need for friends, a sweetheart. Based on methods in the marketing plan and web promotion guide. If you need any account information during the redesign, please do not hesitate to contact a client success representative at. Understand how the role of the manager impacts the success of a retail business. Vegetable marketing plan, you will need to revisit. This article provides an introduction to these important marketing concepts. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations.
The second edition of this text offers an approach that. Canadas market is characterized by real growth and low risk see figure. Sep 25, 2007 these 18 webmarketing concepts that make a difference may just give you an edge on your competitionor an edge, period. Technology 3 new retailing concepts you need to learn now a new kind of shopper is evolving, a customer who is constantly changing behaviors depending on what the goal of. For example production concept deals with production and selling concept deals with selling.
Public service organizations are increasingly turning to marketing professionab as managerialism takes over administration. Sep 23, 2014 as a retail store manager, i spend a lot of time talking to my staff about sales and ways to improve in their selling approach. Retail concept the retailing concept is essentially a customer oriented, companywide approach to developing and implementing a marketing strategy. The concept is extended to cover noncustomer groupings as well, such as voter markets, labour markets, and donor markets. It also introduces you to visual merchandising, retail marketing mix, and etailing. Key concepts in marketing and international marketing. Lesson 1 an overview of retailing pondicherry university. The retailing concept covers the following four broad areas. Marketing is simply the performance of business activities that direct the. The fundamentals of retail management program goals and course objectives program goals. The marketing concept on the other hand, takes an outsidein perspective. Application of the marketing concept and performance of supermarkets in kisumu city, kenya 1mr. The business concept includes business strategies, strategic renewal models, brand image, and operational concepts of service business briefly.
Feb 03, 2011 if over one half of the amount of volume of business comes from sales to ultimate consumers, i. Marketing focuses on generating and growing top line revenues and is a central driver of corporate profits. In other words, retailing consists of the activities involved in selling directly to the ultimate consumer for personal, nonbusiness use. Well address the development of market segmentation, how it serves as the foundation of a marketing strategy, the types of segmentation to consider and the process of developing a market segmentation strategy. Become familiar with how the retail industry works. It is a kind of hybrid of the method of distribution of goods and the method of building a sales network.
Aug 25, 2015 technology 3 new retailing concepts you need to learn now a new kind of shopper is evolving, a customer who is constantly changing behaviors depending on what the goal of the purchase is. Successfully navigate the uncertain future of retail marketing platforms. In an age where customer is the king and marketers are focusing on customer delight, retail may be redefined as the first point of customer contact. The holy grail of strategy for any firm, but especially retailers, is to create a concept that is so different and compelling that it renders competitors irrelevant and then to implement that concept in such a way that core customers are bonded and the competitors find it hard to copy or react. If over one half of the amount of volume of business comes from sales to ultimate consumers, i. So if the same old leftbrain thinking that everybody else is using just doesnt get you where you want to be, try these creative concepts on for size. There are 5 different concepts of marketing, each of which vary in the function that they deal with. Pages 1 8 2 make sure youve got the basics down pages 9 16 3 taking it to the streets pages 17 19 4 make your business a habit pages 20 23 5 amping up on value pages 24. The evolution of the marketing concept marketing essay. Understand the areas of accountability for retail management. This course will provide the concepts and tools required. Holistic marketing concept holistic marketing concept is probably the newest approach to marketing and the latest business concept. Many times a product is manufactured in one country and sold in another. As a retail store manager, i spend a lot of time talking to my staff about sales and ways to improve in their selling approach.
Core concepts of marketing definition of marketing marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. Guide amplifies the requirements in relation to marketing, setting out the following learning outcomes. The concept of markets bring the full circle to the concept of marketing. We are consumers, but many of us are part of marketing like salespersons, wholesalers, rivals, raw material suppliers and so. It provides guidelines which must be followed by all retailers irrespective of their size, channel design, and medium of selling. Introduction to retailing and services marketing, grade 11. Marketing concept includes the marketing research, market segmentation, and marketing mix. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. Philip kotler marketing is the analysis, planning, implementation, and control of carefully. The marketing mix provides the foundation of retail marketing. Introduction to retail marketing linkedin slideshare.
The retail marketing mix and the retail product the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the. Key concepts in marketing and international marketing giorgio gandellini, 2010 page 5 of 9 licensing. The empirical part of the thesis consists of a qualitative case study. She has taught retailing at every level in further and higher. The basics of marketing will, for the most part, stay the same but the landscape is continuously evolving. This article argues that the marketing community must dearly conceptualize the public sector as a marketing context if it is to operate. Retailing occurs in all marketing channels for consumer products. For much of this time, the television programming industry relied solely upon advertising revenue to fund some of the most popular television shows in history. As a result, new products must constantly be introduced into the marketplace. Fredrick onyango aila 1,5 department of marketing and management, school of business and economics, maseno university, private bag, maseno, kenya. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. The levels of intermediaries involved in the marketing channel depends upon. Each of the concept was developed as per the need of the market. It is a process through which goods are transported to final consumers.
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